At first, it was only available in orange, made of bulky PVC, as an IWB promotional gift.
That was in 2002, but in that year the Wickelfisch remained largely unknown.
It was not until the hot summer of the century in 2003, with several days of over 30 degrees, that the swim bag finally made its breakthrough.
To this day, its popularity remains unbroken and is known beyond the borders of Basel. Its popularity even reaches as far as Australia! There are now fixed sales locations in Germany, France, Austria, Sweden, Holland and Ireland.
In the meantime, the bulky PVC has given way to lightweight, tear-resistant recycled ripstop polyester and has been technically refined. The wrap-around fish comes in a wide variety of colours and patterns and is as much a part of Basel's cityscape as the cathedral and the "Fähri". 20 years waterproof - who would have guessed it back then.
For the anniversary, there is a special model that is reminiscent of the original from 2002.
The anniversary package includes a Wickelfisch comic and a Scrap2bag for all kinds of accessories. Available in stores now.