Brand & Cult
The brand
In 2017, the product and the rights to it were transferred to the newly founded trading company Wickelfisch AG. Its expertise (from the company www.andreaskopp.ch) had already ensured a close association with Tilo Ahmels since the initial creation of the Wickelfisch as it cooperated and developed the product with him on the production side. The transfer was therefore a natural process.
We put a lot of time, passion and expertise into developing the Wickelfisch so that it meets our quality standards one hundred per cent and delights users for a very long time.
The Wickelfisch is made by hand with great care and is not a cheap mass-produced product, despite now being in widespread use.
It’s great to see how “Wickelfisch” has since become a synonym for a swimming bag in Basel.
A success story
The Wickelfisch is now an integral part of the Basel cityscape and is indispensable here in the summer months.
Hundreds of people swim down the Rhine, using their Wickelfisch as a float, keeping their clothes and valuables safely on them inside their Wickelfisch and, then, carry them as beach bags.
A success story from idea, to implementation, to a top product with cult status. A symbol of successful environmental protection.
The Wickelfisch is now also used in many new ways: on the beach, in the sea, on boats, in kayaks, on stand-up paddleboards and more.
