20 years of Wickelfisch
Illustration by Marianne Ghidorzi
At first, it was only available in orange, made of bulky PVC, as an IWB promotional gift.
That was in 2002, but in that year the Wickelfisch remained largely unknown.
To this day, its popularity remains unbroken and is known beyond the borders of Basel.
Its popularity even reaches as far as Australia!
Today, the bulky PVC has given way to light, recycled ripstop polyester and has been technically refined.
The Wickelfisch comes in a wide variety of colours and patterns and is as much a part of Basel's cityscape as the cathedral and the "Fähri".
It wasn't until the extremely hot summer in 2003, with several days above 30 degrees, that the swim bag finally made its breakthrough.
There are now fixed sales locations in Germany, France, Austria, Sweden, Holland and Ireland.
20 years watertight - who would have guessed it back then.
We say from the bottom of our hearts